Running A Business Demystified
- You can start a company without having to quit your job
- Plan your runway : With __ revenue, savings could last me ___ months
- Talk to potential customers. Make sure they are ready to pay for what you offer
- Stealth mode - why not
- sufficient runway (you have enough money to live and fund yourself)
- customer validation - there a are potential clients and they will pay
- you have naivety or courage to take that leap of faith
Programmer’s worst case : fail and get a new job
At what pae do you hire more developers? Are you a growth obsessed startup or do you constrain your rate of growth?
- growth obsessed startups : throwing money at developer won’t improve the product. (mithycal man month)
- growth for stability : you are fragile if a resignation or acquisition can kill you financially -> be cautiously opportunistic
Why did you start the company remote first? Any unexpected consequences?
- to long commute if collocating. lose business hours. remote paire programming was viable tehnically
- allow to be flexible
- Collocation is a really hard barrier to entry
- remote = autonomous by default Challenge for being remote
- owe taxes in a lots of countries/states harder
- employers regulations differents
- bot cofee time : emails peopel random randomly
- regroup 2 times a year : plan together next 6 month of the company
- necessity for continuous positive reinforcement for some people
How do you find clients? What’s been the most successful source of lead generation?
- cold calling/emailing/linkedin people is hard
- meaningful relationships in your network (current / past / future colleagues)
- use a lot of time for your network : Meetup, linkedin (keep up past co workers college friends, people might benefit from your product/services), when big enough tools to managing this stuff (pipedrive …)
- Help, don’t sell. Blogging, social media, open source. find a way to help other. What can I do for you? Mindset of service to others.
- Maintain contact - help relationships grow
- do good work
Flywheel principle (Jim collins) Hard to get moving - Takes time to get to this point but now it has enough momentum : a lot of stuff is coming inbound
Test Double has a string and quirky brand. Did the brand develop organically or intentionally? How do you maintain it?
- Brand for the job you want
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